What
do P.R. people know about the management (and
the politics) of large companies?
Most
senior public relations consultants have good
knowledge of the management structure of companies
and awareness of company politics; in addition
some, like Sally Carpenter, can offer the experience
of working in industrial, retail or commercial
organisations.
Sally
was on the management team of Anglo American Insurance
Company; the team took the company forward; from
a small project team with a nervous future to
a profitable business attracting international
clients (mainly from the USA) leading towards
an Initial Public Offering.
How
can my business benefit from London
2012?
London
2012 could bring great opportunities for a range
of businesses in the UK; and especially those
based in the east of England. Outside the
main site there will be a need for training centres
prior to the events and many visitors will be
looking for accommodation, tourist attractions
and "a taste of England" as they use their visit
to explore other parts of the UK. The organisers
are keen to emphasise that there must be a positive
legacy from the games.
Clientact
is attending a number of briefing seminars to
keep up to date with opportunities for our clients.
Please contact us for a quick update or to source
information. Remember London 2012 is
only 2 years away!
How
do we get our company in the paper?
·
Have a good story
· Make the press release relevant and interesting
with facts and information.
Why
didn't they print our story - it was really interesting?
Editors'
desks and computers are frequently overloaded with
press releases and stories. They have to be selective.
Each paper has a limit on the number of editorial
pages for local, regional, international, lifestyle,
health, motor and sports news. If there is no space
and the story is date sensitive then - sorry - but
it will be binned.
Why
didn't they use my photo?
Photographs
of cheque presentations with one large white billboard
size cheque and 6 people peering out over the edge
do not make the most exciting image. The editors
appreciate the unusual angle, the interesting prop
or an unusual celebrity - make it slightly different
and you have an increased chance of success.
A
professional photographer and a creative mind will
produce good quality P.R. shots.
They
did not return my photo?
A
busy press desk does not have the time or the inclination
to find an envelopes and return every photo that
is submitted. This problem will soon be resolved
with the increased use of photos sent electronically.
When
will our photos be in the paper?
At
ClientAct we try not to hassle editors - constant
telephone calls to their office asking when they
intend to publish a small press release would not
be well received. If we are working with an editor
on a feature, then we will know the date of publication.
Publication of press releases is at the editor's
discretion.
We
advertise - so we don't need public relations?
If
you are successfully relying on advertising that
is great; but most companies quickly learn the benefits
of using a marketing/advertising/PR mix.
An effective and well planned public relations campaign
can bring added value to the advertising investment.
Success
breeds success - but only if you talk about it -
so talk to ClientAct on 01376 513640.
